Track, Control, & Elevate Business Performance

The most important business decision you can make is understanding your finances.

What We Do

Fractional CFO Services

All the benefits of a CFO for a fee that makes sense for your business.

Maven means “expert,” and that’s exactly what we are.

Maven Financial Partners delivers expert financial management and strategic planning to elevate your business. With deep industry knowledge, our tailored solutions ensure you achieve optimal financial performance, enabling you to focus on your core operations while we handle the complexities of finance.

As your dedicated Fractional CFO, we obsess over your business, your financials, and your goals. We cultivate strong, enduring partnerships with our clients, built on trust, collaboration, and a commitment to their success.

Who we serve

Aesthetics

At Maven Financial Partners, we serve as the aesthetic medicine fractional CFO for a diverse array of practices in the beauty and wellness industry. Whether you operate a Medspa, engage in plastic surgery, perform cosmetic surgery, or specialize in dermatology, our experts in Aesthetic Practices ensure your financial strategies are as precise and tailored as the services you offer your clients. Trust us to enhance your financial health allowing you to focus on delivering exceptional aesthetic treatments.
Who we help

Dental

In the dental sector, Maven Financial Partners stands out as your dental fractional CFO. Our Best Dental Consultants provide comprehensive financial planning and advisory services tailored specifically for dental practices. As your dedicated dental financial consultant, we help you navigate the complexities of running your practice by helping you make smarter financial decisions, ensuring your practice thrives in today's competitive landscape.
Who we help

Healthcare

For professionals in concierge medicine, veterinary services, and wellness clinics, our financial advisory services are designed to support sectors where personal care and attention are paramount. As specialists in healthcare finance, we understand the unique challenges and opportunities in each field to help you secure the financial stability and growth your practice deserves

How We Help

Plan

Set goals to carry out your business vision

Understand

Unlock data to predict your performance

Budget

Create spending accountability to drive growth

Measure

Use KPIs to measure progress and drive revenue

Manage

Track every dollar flowing in and out of your business

Grow

Forecast future profit and growth potential

23
Years of Experience
How we work

What Exactly Do We Do?

Our team of experts takes a monthly deep dive into your financial data to understand what’s driving your business. We break down services by profitability, revenue by provider, or expenses to prioritize in your budget. Consider us your on-the-ball CFO, empowering you to make the best decisions for your business.

WE KNOW ABSOLUTELY EVERYTHING ABOUT YOUR BUSINESS.

(And we break it down for you every month.)

PLAN
We work to build your business with you. We listen to your vision, set goals, and map how to get there.
ANALYZE
We do financial magic. We dive into your system, extract all the data for you, and lay it out to help you understand why, when, and how your business is performing.
TRACK
We provide ongoing measurement, meeting with your team routinely to strategize around your financial performance. We plan for what's next, avoid financial pitfalls, and provide accountability.
Who we serve

Aesthetics Practices

Maven provides financial insight to medical spas, plastic surgeons, dermatology practices, and wellness centers. We directly extract financial data for our aesthetics practice owners so they can understand the financial performance of each provider, service, and product. We guide strategic financial decisions, like knowing when it’s time to add another provider, budgeting, becoming profitable, or remaining compliant with an MSO model.

Who we help

Dental Practices

Maven serves dental clients with unmatched industry and financial expertise. With more than 23 years of combined experience in the dental space, we provide dentists an acute understanding of financial performance. Together, we set provider goals, streamline finances, and designate the KPIs that will elevate every aspect of your dental practice. Maven provides financial awareness to help dentists make crystal clear decisions about the next steps for their practice.

Who we help

Healthcare Practices

We offer CFO services to concierge medicine, veterinary services, wellness clinics, and more tailored to your specific industry of practice.  As specialists in healthcare finance, we understand the unique challenges and opportunities in each field to help you secure the financial stability and growth your practice deserves. Working with Maven is your key to gaining financial awareness, clarity, and strategic advice so you can focus on what you do best: serving your patients.

200+
Practices Helped
50+
Combined Years of Financial Advising Experience
13
Financial Experts
Meet Maven

Finances are up close and personal.
So are we.

We’re not just financial experts, we’re unparalleled experts in the industries we serve. Most importantly, we’re experts at serving our clients. At Maven, we obsess over your business, your financials, and your goals. We invest deeply in our relationships with our clients. We do more than review finances every month—we help you carry out your vision.

Jessica Nunn

Founder & CEO

Christin L. Trujillo

Founding Partner & Sr. Financial Consultant

Remington Walker

Operations & Marketing Manager

Jordan Sawka

Sr. Financial Consultant

Chris Ellis

Sr. Financial Consultant

Steve Kehn

Financial Consultant
Learn more about our accomplished team members
View all

Trusted By

Don’t just take our word for it

Working with Maven has helped me feel more organized and educated about the financial health of my business.  Their organization of my books has allowed me to look at employee performance with a non-emotional eye as well as being able to evaluate the profitability of purchasing further equipment, hiring new employees, and taking a monthly snapshot of my business.  I love that professionals are keeping an eye on my financials and providing me with standards for aesthetics specifically.

Sara Trammel, MD

Abilene Beauty Bus

Highly recommend. Hiring Maven has helped my companies increase their profitability. They do this by using the P&L statement to tell a story about my business. This story helps me identify where we can improve. One of their simple suggestions added an extra $3,000 net revenue per month to one of my companies. Very thankful to have been introduced to the team.  

Steven & Renata Roddy

Modern Beauty Con, Roddy Medspa, & Pageant Planet

Jessica and the Maven team have been fantastic. They took two wide-eyed first-time business owners, held our hands through all the financial aspects of our startup and beyond, and instilled in us the confidence and security to focus on running our agency and keep our clients happy. Their experience with small businesses like ours has been absolutely invaluable. Jessica and the Maven team have that rare combination of financial knowledge, experience, and patient Zoom-side manner that makes new business owners like us feel like we know what the heck we're doing.

CHRIS SMITH AND DAVE KROENCKE

Plot Twist Creativity

We have had the pleasure of working with Jessica Nunn for over half-a-dozen years. She represents many of our clients, and our firm. Her ability to explain complex accounting and use plain language for non-CPAs is amazing. She does a great job of detailing the financial goals of the organization and using score cards to track these goals. Her team is a must for any start-up, or midsize business. You cannot afford to run your business without her.

MICHAEL BYRD AND BRADFORD ADATTO

ByrdAdatto

Working with Maven has given me tremendous financial clarity and saved me hours per week. They have increased my ability to set performance goals, helped me structure bonuses, and better under stand my cash flow. Christin helped me strategically plan two commercial real estate purchases not only by setting production goals,  but also connecting me with integral partners who helped close the deal at a much better rate. As a bonus, the team at Maven is friendly, easy to work with and very responsive. My efficiency and quality of life have skyrocketed since partnering with Maven.

Rachel Walker, MD

Plastic Surgery Center of Dallas

Hiring Maven was the best decision I could've ever made for my business. Many of the daily decisions we make start or end with can we afford it? Working with Christin and Hailey has been adream come true and they're always so kind to answer any questions I have around where we're at financially. It brings me peace of mind knowing that each month we'll have a clearunderstanding of where we're at, if we're on target, and where we need to pivot if needed. I can't recommend the Maven team enough, Jessica and Christin are truly exceptional leaders and thework they produce for their clients is outstanding. 10/10 recommend.

Mary Robb

Social Practice

I cannot sing the praises enough of this amazing company and what they have done for us. [The Maven Team] always goes way beyond to make you feel valued and comfortable. Before Maven we had no real idea of what was going on and where we needed to make improvements. We were kind of like a boat out to sea with no one to rescue it. Then we had the amazing opportunity to go with Maven and we no longer felt alone. The Maven team never makes you feel stupid about what you don’t know and they always make you feel better about what they do know so that you can make the best decisions possible. they make understanding your business easy because of all the work they do, and they always have wonderful recommendations.

KAREN JANITELL & DR. JANNESSA IANNITELLI

Advanced Image Med Spa

Maven Financial Partners are amazing. The amount of information and level of detail they provide about my dental practice is incredible. I went from wondering "what was my overhead last year?", to really understanding, every month, the financial health of my practice. They help me celebrate successes, and they identify areas that we need to be aware of. They are incredibly responsive whenever I have a question, and their answers are always thoughtful and helpful. Working with Maven has been one of the best and most impactful decisions I have made for my practice, and I'm so grateful that I found them!

David Babington

Legacy Dentistry

We have been working with Maven for years! They have helped us achieve incredible milestones we did not think were even possible. They have truly changed our business for the better. I cannot say enough good things about Maven!!

Vanassa Sebastian

Connecticut Medical Aesthetics

After practicing dentistry for many years, I really never had a good understanding of the financial parameters of my business. Wow, did that ever change! I now have a complete understanding of my business, my QuickBooks are always current, I am investing for retirement, I know my overhead and profitability, if my individual expense categories are within healthy ranges, and I'm feeling great about my business of dentistry again!

RUSSELL MANN

Mann Family Dental

One of the most remarkable aspects of their service was helping me understand where every dollar of my business was going. Not only did they help me gain better control over my finances, but they also facilitated growth in my business. By helping me identify areas where I could reduce unnecessary expenses and invest more strategically, they ensured my resources were being utilized most efficiently. They created a tailored financial strategy that aligned with my business goals, from optimizing tax strategies to preparing for future investments. They’ve consistently been a step ahead, preparing for potential financial challenges and recommending strategies for continued growth.

Alesya Shumkov MSN APRN, FNP-BC

Honey Aesthetics

WhY a CFO?
200+ Practices

So what’s stopping you?

What's the ROI of hiring a CFO?

-Improved profitability through cost controls, pricing strategies, and optimized operations.
-Better cash flow management, reducing the risk of financial strain.
-Strategic growth plans that maximize opportunities and minimize risks.
-Streamlined reporting and advising to allow for better financial decisioning.
-Long-term value creation through investor-ready financials and profit optimization strategies.

While the cost of a CFO can be significant, a fractional CFO comes at a portion of the cost. The financial gains and stability they bring often outweigh their expense.

I have a Bookkeeper and a CPA. Why would I need a CFO for my practice?

A CFO focuses on strategy, while bookkeepers handle day-to-day financial operations and CPAs advise on tax. Specifically:
-Bookkeepers: Prepare financial statements, categorizes expenses, can manage payroll, and AR or AP.
-CPAs: Prepares and files your taxes. Focuses on the past and advises on tax planning.
-CFOs: Focuses on creating long-term strategy to achieve your financial goals, driving profitability, managing risk, and preparing for growth or investors.

The CFO’s role complements the other functions but focuses on the future, leadership, and vision for your practice.

What types of healthcare businesses does Maven help?

We support and act as the fractional CFO for healthcare businesses of all types such as medical spas, plastic surgery practices, dental practices, wellness centers, cosmetic surgery practices, concierge medicine, veterinary practices, OBGYN, urgent cares, clinical research sites, and more. Maven intimately knows each vertical and provides industry specific expert financial planning and strategic advice to ensure your business's financial health is on the right trajectory.

Why should I choose Maven Financial Partners for my fractional CFO needs?

Maven Financial Partners is distinguished by our industry-specific expertise, personalized service, and a proven track record in enhancing the financial health of businesses in aesthetic, dental, and healthcare sectors. It's impossible to manage what you don't measure, which is why 90% of our client's retain us for life.

Upcoming Events

LA-MCA

Cosmetic Academy Meeting | march 13-16, 2025
Join us at LA-MCA, for the 8th year, bringing your over 75 internationally acclaimed speakers and though leaders in medical aesthetics, as well as more than 10 optional workshops in the latest advances of fillers and injectables including it's signature hands-on Cadaver Dissection Workshop!  

The Aesthetic MEET

Aesthetic Medicine Event | march 20-23, 2025
This reimagined event is where the brightest minds in aesthetics come together to learn, connect, and elevate their practice. With unparalleled education, vibrant networking opportunities, and the dynamic energy of Austin as the backdrop, this is the premier event in aesthetics you won't want to miss.

The Medical Spa Show

Medical Spa Meeting | April 9-13, 2025
Learning sessions, networking events, and exhibition hall all included in one great value. Create a community of peer leaders pushing the industry forward at the highest standard.
resources

Finances are up-close and
personal. So are we.

Maven means “expert,” and that’s exactly what we are.

We’re not just financial experts, though. We’re unparalleled experts in the industries we serve. Most importantly, we’re experts at serving our clients.

At Maven, we obsess over your business, your financials, and your goals. We invest deeply in our relationships with our clients. We do more than review finances every month—we help you carry out your vision.

That’s why a Maven partnership can be transformative. We become a part of your team. Maven gives owners peace of mind and confidence they’re doing the best for their business, clients, and employees.