A Path to Profitability

Observed Growth

+29% Avg Revenue Per Appointment
  • Appointment Volume increased
  • More efficient patient encounters
  • Provider schedules consistently more full, improving Utilization %
-14% Cost of Goods Sold Efficiency
  • YTD COGS % dropped from 41% in May 2023 to 27% October 2024!
  • Streamlined ordering reduced excess spending, improving profit
+44% Top Line Revenue
  • Fall events showed +44% growth and spring showed +32%, driven by strategic, exclusivity-focused marketing
  • Significantly improved Marketing ROI
+14% Profitability (i.e. Net Income)
  • Combination of stronger revenue performance and reduced expenses
  • Cash reserves nearly doubled
  • Year-end growth goal on track
MedSpa professionals reading “Med Spa Profitability” book, supported by expert guidance from an Aesthetic Medicine Fractional CFO Richardson
Identifying Opportunities for Sustainable Growth

The Plan

Center Med Spa wanted to improve their cash flow so they came to Maven for a comprehensive evaluation of their financial and operational performance. This, in turn, helped enhance efficiency, optimize resource use, and improve the overall practice profitability.

Key areas of opportunity that Maven identified included increasing provider utilization, revising the compensation structure, streamlining inventory & ordering processes, managing fixed expenses, and rebuilding the approach to promotional events. By aligning these elements, we aimed to create a financially sustainable, efficient practice that would see immediate improvements and support continued growth.

Industry
MedSpa
Location
Tennessee
Staff Size
14 Providers

The Outcome

After implementing Maven’s recommendations, Center Med Spa experienced substantial, measurable gains. Provider utilization rose significantly, leading to increased appointment volume and elevated appointment value. Enhanced ordering and inventory processes resulted in a more manageable COGS ratio, while partnerships with data-driven marketing teams helped track marketing ROI and expand high-potential services. Streamlined promotional events generated more revenue with lower overall marketing spend. Together, these operational and financial enhancements produced a clear rise in revenue and a notable improvement in profitability.

The Maven Difference

Forging a Path to Profitability with Intuitive Guidance

Maven Financial helps practices uncover hidden inefficiencies and convert them into measurable growth. Through expert insight on operations, expenses, and revenue drivers, we equip teams to improve profitability and build long-term stability. By aligning financial strategy with daily management, Maven delivers a clear path to sustainable success.

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Years of Experience

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